Pirelli Tires

We constantly challenge the boundaries of technology, style and sustainability, setting trends across the world. We Change your Driving Experience – We go beyond technology limits to achieve a superior performance level. With Premium we combine cutting edge technology with product excellence. Our Innovation model focuses on: continuous and minute research, cutting edge technology, global partnerships, processes, F1 driver of development.

In line with our excellence and ultra high-performance targets, our technology has always pioneered innovation. Our Open Innovation model focuses on:

• Partnership with the major Car Makers for Original Equipment supply;
• Leadership in innovative and green materials;
  state-of-the-art modelling;
• Development of flexible and efficient manufacturing processes;
• Considerable investments in Research & Development.